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The Gap

ONLY
17%
of existing radio shows are targeted at women.
73%
Women complained of unbalanced & relevant women focused programmes on existing radio stations. They want more programmes to discuss business, money matters, politics, career, sports etc from the Woman's perspective in addtion to the usual relationship programmes.
75%
did not like the contents of most of the female oriented programmes on existing radio stations.
"They are prejudiced, one sided and non representative of the total woman."
"Presenters should be facilitators, not judgemental. Programmes should inspire debate and not be narrow-minded" many said.