WHAT has been flying around as rumours will soon become a reality as we can authoritatively confirm that the first radio station for women and the family in Nigeria (perhaps Africa), is set to hit the airwaves.

In what analysts have described as history in the making, the National Broadcasting Commission (NBC) recently issued license to St. Ives Communications to operate a specialised radio station for women and the family.

The station, WFM, is licensed to broadcast to Nigerian homes on 91.7 frequency modulation dial. The gender- sensitive radio communication initiative is the brainchild of Dr. Wale Okewale, Chief Medical Director at St. Ives Specialist Hospital, Opebi, Ikeja, Lagos and veteran broadcast journalist, Toun Okewale Sonaiya, a Director of St. Ives Communications, owners of the radio station.

As the unique, women and family-focused radio station WFM 91.7, formally commences operations in preparation for its test transmission, the station management revealed that it has been going through a painstaking process of talent discovery and outstanding personality to deliver on the unique operations target at a niche segment of the society – women, the men in their lives and the family.

The selection and talent discovery process reached an advanced stage at the weekend with short-listing of possible voices and faces that will drive the station’s broadcast operations.

According to the station’s management, the voices and faces of the station will be unveiled formally within the next couple of weeks. A source quoting one of the brains behind the organization revealed that the rigorous selection process has produced some “unbelievable talents and brilliant individuals” that would make the station the delight of the listening public.