WOMEN ARE EARNING, SPENDING, AND INFLUENCING SPENDING AT A GREATER RATE THAN EVER BEFORE
- Women account for a huge PERCENTAGE in consumer and business spending in Lagos, Nigeria. It is expected that they will control a large percentage of consumer wealth nationally as the economy development progress.
- Women make or influence 85% of all purchasing decisions.
- Women influence the purchase power of over 73% of traditional male products, including automobiles, home improvement products and consumer electronics.
- 43% of products typically marketed to men are purchased by women for them.