On Thursday 9 May 2024, Avila Naturalle, a leading African manufacturer of natural skincare products launched its latest product, African Bar Soap (Ose Dudu). Dr. Temitope Mayegun, President of the Avila Group while addressing the media during the launch ceremony explained that the new African Ose Dudu is 100% natural and designed for the Fast Moving Consumer Goods (FMCG) market while offering an affordable option for customers seeking natural skincare without compromising quality, especially for Women.

Dr. Temitope Mayegun noted that the brand started in 2017 to give Nigerians safe and natural products within an affordable range and they have progressed by expanding into a wide array of products while highlighting that this product African Bar Soap (Ose Dudu) is unique as it is 100% natural and very affordable. She also noted that the brand was open to criticism and feedback to help develop the products to fit consumer’s tastes and choices.

Also speaking at the event, Dr Motunrayo Meranda, Executive Director Avila Nigeria Group noted the product like all other products under its umbrella was carefully curated to help African women embrace the beauty of their skin. Sylvester Iriogbe, Director, Brands & Strategy Avila Naturalle Limited highlighted that the products are formulated intentionally with data from customers, prospective customers and research that has given them results that more people are beginning to tilt towards natural products as against chemically induced products.